Research firm Parks Associates is in the midst of drumming up all kinds of interest and excitement around its upcoming CONNECTIONS conference, which is scheduled to run May 21-23 out in San Francisco. The show itself, which is worthy of a discussion of its own, focuses on the connected home and all sorts of trends and strategies that brands can learn from and execute on. Either way, in its regular email promotions, I came across a stat that made me stop and think a little bit: According to a recent Parks study, 12 percent of U.S. broadband connected households report owning a smart major appliance.
From the article "What Should We Make of Smart Appliance Adoption?" by Rob Stott.
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According to Parks Associates, a longstanding market research brand, 45 percent of households in the United States with internet have at least one smart home product and 18 percent of households have...
According to market research by Parks Associates, approximately 45% of U.S. households with internet access own at least one smart home device, and 18% have six or more. This growing trend highlights...
