Providing Market Intelligence for 40 Years

In The News

Video Doorbell Adoption Rises to 20% in U.S.

Perhaps due to the popularity of Ring, 20% of U.S. internet households now have a video doorbell, according to Parks Associates.

New research reveals that 20% of U.S. internet households now have a video doorbell, a figure that has risen drastically in recent years, and Parks Associates says that growth is largely due to the success of Ring.

Parks Associates‘ latest Smart Home Consumer Insights Dashboard finds that smart home purchasing is steady despite unfavorable economic conditions. The 20% figure is up from just 4% that owned a video doorbell in 2017.

However, the inroads to the mass market has caused a natural drop on the average number of devices per household, according to Parks Associates, as the average number of devices in a household with smart home devices has dropped below seven, compared to a high of eight devices in 2021.

Currently, 29% of homes with a smart home device own at least three devices, with growth occurring in the number of homes with 3-5 devices. This is compared to what Parks Associates call “Super Power Users,” which own at least 10 devices.

“Consumers have a continued interest in safety and security products with features that extend the understanding of the environment and can provide accurate and relevant notifications,” says Elizabeth Parks, president and chief marketing officer at Parks Associates, in a statement. “This is a big jump in adoption for the video doorbell category.”

Previous Parks Associates research has found that other smart home devices are also growing in popularity. Research released last month found that 41% of U.S. internet household own a smart home device, 63% own a smart TV, 13% own a smart light bulb, and 87% subscribe to a video streaming service.

From the article, "Video Doorbell Adoption Rises to 20% in U.S." by Zachary Comeau

Previously In The News

The Smart Money: The Evolution of Residential Access Control

According to Parks Associates’ research, ownership of smart door locks reached approximately 11% of U.S. internet households in Q2 2025, and smart garage door openers have reached the same adoption le...

Sports fans face increasingly steep fees and piecemeal access to watch their favorite teams. The government wants to step in

Some 43 percent of U.S. households with Internet access watch sports, and 70 percent use a streaming platform, according to a 2025 by market research firm Parks Associates. From the article, "Sport...

Netflix Price Increase 2026: New Rates for Every Subscription Tier

Seven in ten viewers say the same ads repeat too often, making repetition the top complaint with ad-supported streaming, Parks Associates found (February 10, 2026).  Low-cost ad-supported plans...

Paid streaming for cheapskates is having a moment

“This is a lot of catalog content,” says Parks Associates entertainment research director Michael Goodman, using industry shorthand for titles making up Hollywood’s back catalogs. “There is not...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
About Us
Overview Team Contact Us
Store
View Your Cart

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive