Providing Market Intelligence for 40 Years

In The News

The U.S. has nearly 300 OTT services to choose from

Using its OTT Video Market Tracker tool, Parks Associates has found that the number of OTT services in the United States has reached nearly 300.

The firm said the total is more than double the amount when compared to 2014.

Within the past nine months, a number of major OTT services have made waves within the industry: NBCUniversal launched Peacock and WarnerMedia launched HBO Max. ViacomCBS is also planning a re-vamped CBS All Access and changing the name to Paramount+ while Apple and Disney continue to pour millions into promoting and building up their own streaming services released just last year.

The market research group also found that only six services have thrown in the towel so far in 2020. However, the report came out before Quibi this week confirmed it’s shutting down. Regardless, it’s a huge decline compared to 2018 when 19 services left the marketplace.

This spells trouble for theaters throughout the U.S. that have rushed to reopen despite an absence of mainstream blockbusters and a growing number of COVID-19 cases.

"As theaters began to reopen over the summer, film studios had to weigh their options in releasing new titles," said Steve Nason, research director at Parks Associates, in a statement. "The decision to delay the latest James Bond film ‘No Time to Die’ hit the theater industry hard, and Disney's announcement to move the Pixar film ‘Soul’ to Disney+ shows studios are putting more emphasis on streaming as many theaters remain closed or at limited capacity. We could see studios who also own streaming services experiment more with different transactional and windowing options within their offerings, as Disney did with ‘Mulan’ on Disney+ in September."

With many Americans still under some form of quarantine, critics suspect theaters are unlikely to recapture their audiences any time soon. 

From the article "The U.S. has nearly 300 OTT services to choose from" by Christian Balderas.

Previously In The News

Generative AI: Growth Surge Meets Trust Issues

Generative AI's infiltrated 58% of US internet households as of February 2026, according to Parks Associates. Parks' survey revealed only 16% of these households forked out cash for a paid AI appli...

Will a Smart Toilet Turn the Home Into a Diagnostic Center?

One of the hot products showcased at the recent Consumer Electronic Show (CES) was the smart toilet. In its analyst report on CES highlights, research firm Parks Associates wrote, “Smart toilets are e...

ADT’s $105 Million Bet on Ambient AI: Why the Security Giant Is Buying Technology That Can Sense People Through Walls

According to a 2024 Parks Associates survey, 42% of U.S. broadband households expressed concern about privacy when considering indoor security cameras, while only 18% had similar concerns about non-vi...

T-Mobile Brings Back Free MLB.TV Access for Customers

Sports rights are a proven retention tool: live games drive habitual viewing and reduce the urge to churn. Analysts at Deloitte and Parks Associates have repeatedly pointed to sports as a core lever f...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
About Us
Overview Team Contact Us
Store
View Your Cart

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive