Providing market intelligence for more than 35 years

In The News

Sports streamers are keeping more subscribers after seasons end

New data from Parks Associates shows use of sports streamers is on the rise.

For a long time, sports leagues were leery of streaming platforms, knowing they could make more revenue by putting games on broadcast or cable TV channels as they had for decades. But new data from Parks Associates shows that customers are increasingly willing to use sports streaming services, and that will help convince leagues even further that doing business with streamers is in their long-term interest.

Parks reports that two-thirds of sports streaming service customers keep their subscriptions after seasons end. More than half of customers who cancel those subscriptions say they’re very likely to re-subscribe in the future.

Parks’s data shows conclusively that viewers are more willing than ever to follow live sports to streaming, and that they will stay with those services even if they can’t necessarily watch live games year-round.

From the article, "Sports streamers are keeping more subscribers after seasons end" by David Satin

Previously In The News

Why It’s Better To Not Assume Customers Want AI

A separate study described in the WSJ article, conducted by Parks Associates, confirms this trend. Of roughly 4,000 Americans surveyed, 18% said AI would make them more likely to buy, 24% said less li...

Amenity fees and resident demand for technology

A white paper by Parks Associates, developed in partnership with Groove Technology Solutions, examines the dynamics driving the adoption of technology amenities in multifamily rentals. It explores...

How Hackers Crippled Iran’s Financial System

We looked at a second study that just released from a market research company called Parks Associates that also found a little more hesitancy to buy a product if AI were mentioned. It wasn't like it w...

It’s Official: Streaming is King (and One Provider Rules Over All Others)

Many Americans, according to reports done by the likes of Coupon Cabin, say they’ve cancelled at least one streaming subscription due to the increasing costs. Other reports, like those conducted by Pa...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive