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 Streaming-video devices are losing ground to internet-connected TVs that have streaming apps built in. The percentage of broadband-equipped U.S. households with these smart TVs reached 54% earlier this year, up from 47% a year earlier, and well above the 42% share held by streaming-video devices including Roku, Apple TV and Amazon Fire TV Sticks, according to Parks Associates. That gap is likely to keep growing: The Consumer Technology Association projects that consumers will buy 35 million smart TVs this year, compared to 22 million streaming devices.
Streaming-video devices are losing ground to internet-connected TVs that have streaming apps built in. The percentage of broadband-equipped U.S. households with these smart TVs reached 54% earlier this year, up from 47% a year earlier, and well above the 42% share held by streaming-video devices including Roku, Apple TV and Amazon Fire TV Sticks, according to Parks Associates. That gap is likely to keep growing: The Consumer Technology Association projects that consumers will buy 35 million smart TVs this year, compared to 22 million streaming devices.