Providing Market Intelligence for 40 Years

In The News

Parks Associates forecasts $190.7 billion in U.S. subscription video revenue by 2030

Total U.S. subscription TV and video revenue is projected to grow from $186.5 billion in 2025 to $190.7 billion in 2030, according to a new forecast released by Parks Associates on Dec. 16.

The “Subscription Video Forecast: 2025–2030” anticipates that subscriptions across pay TV and streaming services will increase from 719 million in 2025 to 765 million by the end of the decade. The report attributes this growth to the continued shift toward streaming, the expansion of ad-supported video tiers, and the contraction of traditional pay-TV offerings.

“As the U.S. video market matures, growth is no longer about adding new households — it’s about optimizing value,” said Michael Goodman, research director at Parks Associates. “Consumers are stacking more services, gravitating toward ad-supported tiers, and demanding more flexibility.”

The forecast was released during the eighth annual “Future of Video: Business of Streaming” event, which also featured the firm’s “S.O.S. State of Streaming” report. Contributing companies included Philo, InterDigital, Skreens, Adeia, Broadpeak, and Sling TV.

Parks Associates said the model offers insights into long-term market changes and strategic implications for operators, streaming platforms, and hybrid service providers.

From the NCS article, "Parks Associates forecasts $190.7 billion in U.S. subscription video revenue by 2030"

Previously In The News

How Online Video Operators Are Fighting Back Against Organized Streaming Piracy

In 2023, Parks Associates projected that cumulative revenue loss to piracy for streaming services serving US consumers would reach $113 billion by the end of 2027, with the piracy rate for film and te...

In-home Wi-Fi problems create customer churn risk: Parks Associates

Broadband customers who experienced Wi-Fi dead spots, slow speeds, and poor customer service were about six times more likely to say they planned to switch providers, according to a new white pape...

Parks Associates: Managed connectivity now central to multifamily resident experience

A new white paper from Parks Associates, developed in partnership with Calix, argues that managed connectivity has evolved beyond basic internet access and is becoming critical infrastructure for...

Apple CEO John Ternus Bets on HomeView Smart Display to Revive Stalled Home Category

Jennifer Kent, principal analyst at Parks Associates, told CNBC that Apple “always waits for an ecosystem to develop first until they are positive they can provide a stellar user experience,” and that...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive