Providing market intelligence for more than 35 years

In The News

Parks: Smart Home Devices Driving Higher Demand for Tech Support, But Computer Problems are in Steady Decline

Consumer computer problems, as well as problems with entertainment devices are declining steadily year-over-year, dropping by more than 50% since 2014, according to a new report from Parks Associates. However, smart home devices are creating more problems in households, according to the report. Thirty-four percent of smart home device owners experienced problems with their devices in 2017, up from 28% in 2016.

Twenty to 25 percent of U.S. broadband households plan to buy a smart device within the next year, so tech support companies and service providers are starting to invest more support resources focusing on solutions for the broad array of these products, such as in-home consultation services.

From the article "Parks: Smart Home Devices Driving Higher Demand for Tech Support, But Computer Problems are in Steady Decline" by Phil Britt.

Previously In The News

A Coldplay kiss cam goes viral and a CEO quits as morality police weigh in

At the same time, the prevalence of doorbell cameras, video boards, and retail and government surveillance systems create more ways for people to be filmed. With the massive growth of video devices in...

Why It’s Better To Not Assume Customers Want AI

A separate study described in the WSJ article, conducted by Parks Associates, confirms this trend. Of roughly 4,000 Americans surveyed, 18% said AI would make them more likely to buy, 24% said less li...

Amenity fees and resident demand for technology

A white paper by Parks Associates, developed in partnership with Groove Technology Solutions, examines the dynamics driving the adoption of technology amenities in multifamily rentals. It explores...

How Hackers Crippled Iran’s Financial System

We looked at a second study that just released from a market research company called Parks Associates that also found a little more hesitancy to buy a product if AI were mentioned. It wasn't like it w...