In The News

Is The Increasingly Crowded Streaming Marketplace Going to Turn Consumers Back to Piracy?

August 20, 2021

In the short term, consumers are more than happy to keep paying for multiple services. According to a report published by Parks Associates in June 2021, 46 percent of US homes with broadband-level Internet connections subscribed to four or more streaming services. This more than doubles last year’s number of 22 percent and dwarfs numbers from years prior. Granted, the COVID-19 pandemic had a lot to do with the rise in numbers, but why did those same people opt to subscribe rather than pirate? The answer could lie in the rise of ad-supported options.

From the article "Is The Increasingly Crowded Streaming Marketplace Going to Turn Consumers Back to Piracy?" by Jeff Kotuby.

1
2
3
4
5
6
7
8
9
10
...
766
767
›

Research Memberships

Smart Home: Products And Services

Consumer Electronics and Entertainment

MDU / Multifamily

Visibility Memberships

Channel Analytics

Strategic Consulting Unit

Connectivity and Mobility

Connected Health and Wellness

SMB

Event

Analyst Insights

Media

About Parks Associates

Is The Increasingly Crowded Streaming Marketplace Going to Turn Consumers Back to Piracy?

Previously In The News

Generative AI: Growth Surge Meets Trust Issues

Will a Smart Toilet Turn the Home Into a Diagnostic Center?

ADT’s $105 Million Bet on Ambient AI: Why the Security Giant Is Buying Technology That Can Sense People Through Walls

T-Mobile Brings Back Free MLB.TV Access for Customers

Providing Market Intelligence for 40 Years

Phone:

Email:

Mailing Address:

Expertise

Services

Events

Resources

About Us

Store