With its contracts and fees, cable TV is nowhere near cheap. Though streaming services are the new norm, paying for multiple subscriptions -- or even a live TV streaming service like DirecTV Stream -- can rival your cable bill. According to a July 2022 study from Parks Associates, roughly one-quarter of American households subscribe to nine or more streaming services, while 50% of us have at least four.
From the article, "Is Streaming Actually Cheaper Than Cable? We Do the Math" by Kourtnee Jackson.
Parks Associates appoints Cliff Raskind as consulting director and contributing analyst. The research firm, which focuses on the Internet of Things market, recently launched a consulting practice that...
Social video now accounts for nearly five hours of television viewing per week, making up 20 percent of all video watched on TV, according to new research from Parks Associates. The findings, released...
Parks Associates has released new research, Streaming Live Sports: Where Opportunity Meets Complexity, in partnership with InterDigital. The firm reports that 33% of US internet households subs...
About 45% of U.S. internet households own at least one core smart home device — this excludes smart speakers — and about 20% own a video doorbell. But according to new research from Parks Associates,...
