Providing Market Intelligence for 40 Years

In The News

Can Google's Android TV Take on an Updated Apple TV?

Perhaps aware of Chromecast's limitations, Google unveiled Google TV's successor, Android TV, at its I/O conference last year. Compared to Google TV, Android TV is far less complex, with a standard interface composed of rectangles and a simplified remote. Android TV connects to the Google Play app store, uses Google's excellent voice search technology, and supports Xbox-style controllers, including one Google created in partnership with ASUS.

Unfortunately for the search giant, Android TV just hasn't gained much traction. Google released the Nexus Player last fall to demonstrate the power of the Android TV platform, but it was widely panned. In its review, The Verge wrote that the Nexus Player suffered from several strange bugs and a lack of apps, ultimately concluding that Google had "lots of work left to do."

Last month, Parks Associates reported that Google was the second-largest seller of dedicated streaming devices in 2014. But all of its 19% market share came from the Chromecast rather than its Nexus Player.

From the article "Can Google's Android TV Take on an Updated Apple TV?" by Motley Fool.

Previously In The News

Apple releases HomeView smart home hub with screen as showcase for Siri AI

“Apple always waits for an ecosystem to develop first until they are positive they can provide a stellar user experience,” said Jennifer Kent, principal analyst at Parks Associates, which conducts res...

Apple Expands Smart Home Strategy With New HomeView Hub

Apple's announcements represent a significant expansion of its smart home strategy, moving beyond individual devices toward a more integrated experience spanning entertainment, communications, securit...

One merger after another: How the Paramount-WBD deal will impact future Oscar campaigns

Michael Goodman, director of entertainment research at Parks Associates, pointed out that the two studios have historically brought starkly different recent trajectories to the table. While Paramount...

The 2027 Emmys need a home — will it be on Netflix, Prime Video, or YouTube?

Michael Goodman, director of entertainment research at Parks Associates, says that if the rights head to the open market, there could be a significant increase in the rights fees or whoever winds...