Providing Market Intelligence for 40 Years

In The News

Amidst Dismal Numbers, YouTube Dials Back Its Premium Service

As predicted, very few people wanted to pay up.

According to Parks Associates, YouTube Premium – which includes Music Premium – no longer ranks among the top 10 streaming services in the US.

Company executives have fiercely guarded the service’s subscription numbers. But YouTube is now pulling back on its Premium offerings, a move that may be speaking volumes.

From the article "Amidst Dismal Numbers, YouTube Dials Back Its Premium Service" by Daniel Sanchez.

Previously In The News

Walmart’s NewFront Vision: Content-to-Commerce

Vizio is central to Walmart’s vision of transforming from a retail media network into a full “content-to-commerce” ecosystem, able to finally compete head-to-head with Amazon. The companies emphasized...

SSI Introduces Industry Hall of Fame Class of 2026 at ISC West

SSI will induct five new members into its Industry Hall of Fame on Thursday afternoon at ISC West in conjunction with PSA Network, honoring five industry legends who have left their marks on the secur...

Microsoft Pledges Quality Improvements for Windows 11

Despite its deficiencies, Copilot has been gaining adherents. “Use is growing,” said Jennifer Kent, senior vice president and a principal analyst at Parks Associates, a market research and consulting...

Generative AI: Growth Surge Meets Trust Issues

Generative AI's infiltrated 58% of US internet households as of February 2026, according to Parks Associates. Parks' survey revealed only 16% of these households forked out cash for a paid AI appli...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
About Us
Overview Team Contact Us
Store
View Your Cart

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive