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America’s Over-The-Air Audience Remains Steady Amid Streaming Era

February 19, 2024

OTT

streaming

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OTA

Movieguide

Per tech research firm Parks Associates, 30% of OTA households prefer to have antennas to watch live news, and 20% prefer them for live TV, sports, and movies.

From the article, "America’s Over-The-Air Audience Remains Steady Amid Streaming Era" from Movieguide

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Social video now accounts for nearly five hours of television viewing per week, making up 20 percent of all video watched on TV, according to new research from Parks Associates. The findings, released...

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About Parks Associates

America’s Over-The-Air Audience Remains Steady Amid Streaming Era

Previously In The News

People are boycotting Disney, Hulu, and ESPN after ABC yanked Jimmy Kimmel off the air. Will it work?

SimpliSafe to Join Everon Owner GTCR’s Security Holdings

The Weekly Briefing: Market reports and high-tech grocery stores

Social video viewing reaches nearly five hours weekly on U.S. televisions

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