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Tablet click-through rates for branding campaigns 250% higher than smartphones

Recent research from Parks Associates showed that more than one third of tablet owners use the devic...

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Tablets Top Smartphones For Branding Campaigns

Tablet users are more active in the evening, with 63% of tablet ad requests coming after 2 p.m. S...

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Parks Associates Sr. Research Analyst Heather Way to present State of the Market at Digital Asset Management Conference

Parks Associates' Sr. Research Analyst Heather Way will present the keynote "New Paths to the Con...

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TargetSpot Adds 6 Pure-Play Audio Partners

TargetSpot allows advertisers to target online radio listeners based on various factors, includin...

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SMB tech support market will achieve double-digit growth through 2016

Parks Associates today announced new SMB (small-and-medium-business) technical support research s...

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Parks Associates to Present New Energy Research and Preview the 2013 Smart Energy Summit in Webcast on Thursday, February 7

International research firm Parks Associates, host of the annual Smart Energy Summit, will presen...

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