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Consumers Want Professional Tech Support

As consumer electronics become more complex and interconnected, people are showing a desire for s...

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Honeywell and Lowe's to keynote Smart Energy Summit: Engaging the Consumer

Parks Associates today announced Jeremy Eaton, VP & GM, Honeywell Smart Grid Solutions, Honeywell...

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Looking At The Auction Marketplace From Other Perspectives

In RTB, scale also means having the power to process data at rapid speed. From the time a request...

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Apple Dominates Tablet Purchase Intent

It’s good to be Apple. According to new research from Parks Associates, consumers prefer the orig...

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Pay-TV providers in Europe and Asia testing new roles as OTT providers

Low ARPUs, growing competitive threats, and rival multiscreen services are driving many pay-TV pr...

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Holidays Will Be Kind To Devices, Gadgets

According to a survey of 2,500 U.S. households, average spending on consumer electronics will be...

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