Providing Market Intelligence for 40 Years

In The News

Roku, Google Inc (NASDAQ:GOOG), Amazon And Apple Lead The Digital Streaming Space, In That Order

When it comes to the popularity of streaming media devices, Apple Inc. (NASDAQ:AAPL) ranks last in the list that includes Roku, Google Inc (NASDAQ:GOOG) and Amazon.com, Inc. (NASDAQ:AMZN). After tracking the digital streaming market over the past year, Parks Associates says that Roku is the king in the U.S. digital streaming scene. Roku sold far more devices in the year under review than any of its competitors, but Google is a formidable challenger with its Chromecast.

Apple Inc. (NASDAQ:AAPL)’s Apple TV is fading in popularity. The survey by Parks Associates found out that Apple TV fell to the fourth position in 2014, behind Amazon’s Fire TV. Apple TV ranked third in the U.S. digital streaming space in 2013.

In terms of popularity, Roku is the most popular streaming device, with 34% of the market share. Google’s Chromecast comes in second with 24% of the market share. Amazon’s Fire TV and Apple’s Apple TV come in third and fourth place, respectively.

The top-four streaming device providers account for 86% of the U.S. overall digital streaming market.

From the article "Roku, Google Inc (NASDAQ:GOOG), Amazon And Apple Lead The Digital Streaming Space, In That Order" by Neha Gupta.

Previously In The News

Parks: Streaming finds favor in American sports households

More than one-third of American broadband households are using streaming platforms to stay on top of live games from their favorite sports teams and organizations, according to new research releas...

The Smart Money: Why ISP Complexity Is Creating Opportunity for Security Providers

One-third of U.S. internet households now receive gigabit or multigigabit service, and average reported download speed reached 725 Mbps in Q1 2026. Rural households averaged 651 Mbps, compared with 24...

Apple releases HomeView smart home hub with screen as showcase for Siri AI

“Apple always waits for an ecosystem to develop first until they are positive they can provide a stellar user experience,” said Jennifer Kent, principal analyst at Parks Associates, which conducts res...

Apple Expands Smart Home Strategy With New HomeView Hub

Apple's announcements represent a significant expansion of its smart home strategy, moving beyond individual devices toward a more integrated experience spanning entertainment, communications, securit...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive