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If Your Home Has These 11 Things, People Think You’re Rich No Matter How Much Money You Make

According to a survey by Parks Associates, nearly 20% of households have 6 or more smart technology...

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Exploring the Rise of Smart Security Solutions in Households

Parks Associates has conducted insightful research highlighting the significant adoption of security...

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Demand response programs improving, but customers remain wary: report

Limited customer awareness remains a significant barrier to participation in residential demand resp...

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Streaming vs. Broadcast: Study Finds That 40% of Sports Fans Go Digital-Only

Parks Associates, in partnership with InterDigital, dives deep into this shifting landscape in their...

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White paper examines impact of smart energy management

A recent white paper from Parks Associates, created in partnership with SmartRent, examines how the...

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More fans stream sports than watch on traditional TV

This year, more viewers will turn to streaming services than try to watch on traditional pay-TV serv...

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