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This free report assesses why Pay TV providers are best placed to be the ‘Complete Entertainer’ in customer homes, fighting off the threat of OTT by giving consumers more of what they want through one service but across many screens. It considers evidence that even youngsters still value linear TV and aggregated services and looks at the role of operator-supplied Customer Premise Equipment in extending service reach while maintaining QoE. The report includes new and original insights from ONO, Telefónica Digital, NC+, Vodafone, Telecom Italia, Strategy Analytics, Parks Associates, ADB and S3 Group, among many others.