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Nearly half of U.S. broadband homes have a tablet, says Parks Associates

August 15, 2013

48% of U.S. broadband households own at least one tablet now, according to Parks Associates. Tablet ownership increased by nearly 33% in one year, with 22% of households reporting a tablet purchase. Competition among Apple, Amazon, Samsung, and Microsoft, which has lowered price points on tablets, has helped expand adoption.

Parks Associates’ new industry report, ‘Tablets: Disrupting Mobile Computing and the Digital Home’, notes the tablet’s success continues to threaten other CE categories such as e-readers and PCs. Tablet purchases surpassed desktop purchases for the first time in 2012 and will match or exceed laptop purchases in 2013.

From the article, "Nearly half of U.S. broadband homes have a tablet, says Parks Associates."

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