Register

I agree with the Privacy Policy

The Wall Street Journal

Cable operators buff up guides for Internet age

June 10, 2013

Brett Sappington, director of research at Parks Associates, says the lack of awareness could be caused by the failure of cable TV operators to advertise such services, known as TV Everywhere. After all, such services do not generate extra revenue, as they are part of a monthly subscription.

Sappington says the people who make use of TV Everywhere are also video lovers who already tend to be higher-spending, loyal customers anyway.

That's partly what makes improved program guides more important. One key strategy in preventing customers from dropping service is having a greater breadth of programming, an advantage that isn't apparent when guides are difficult to use, he says.

"Pay TV has been trying to compete on the premium end forever with more content and more first-run content," he says. "The problem is if you can't find it, you might as well not have it."

From the article, "Cable operators buff up guides for Internet age."

Previously In The News

Google’s Chromecast Overtakes Apple TV in Video Streaming, Survey Says

Google’s Chromecast stick has overtaken Apple's Apple TV set-top box as one of the most popular Internet video streaming devices in the U.S., according to results of a survey released Tuesday....

Are Wireless Prepaid Plans Best?

While prepaid looks attractive, switching isn't always easy because, in part, people often have multiple users on their account. Carriers have made group plans more attractive—AT&T has said that 90...

Is Now the Time to Buy a 4K TV Set?

But supporters argue that a 4K television set, given its ability to improve current HD picture quality, among other reasons, is a better purchase even at today's prices than a large-screen HDTV, wh...

Silicon Valley Races to Make TV the Next Frontier for Apps

Technological advances, including faster processors, are fueling hopes that TVs and set-top boxes can do much more. For starters, Nvidia's Mr. Huang and others say, they can help bring gaming to a...

1
2
3
4
5
6
7
8
9
10
...
14
15
›