Providing Market Intelligence for 40 Years

The Convergence

Chromecast adds Hulu Plus; 34% of device owners stream free Hulu to TV

Consumer research firm Parks Associates today said more than one-third of Google Chromecast owners (34%) stream video content from Hulu to their TV set every day.

That’s a no-no because Hulu content isn’t licensed to be shown on TV.

“Chromecast is giving people in Hollywood headaches right now,” said John Barrett, director, consumer analytics at Parks. “All the wrangling over licensing restrictions doesn’t mean much if consumers can simply circumvent them.”

From the article, "Chromecast adds Hulu Plus; 34% of device owners stream free Hulu to TV" by Jim O'Neill.

Previously In The News

Survey: Roku more popular for streaming than Apple TV

A new survey of consumers suggests Roku is more popular than Apple TV for streaming video content. Researcher Parks Associates said it surveyed 10,000 U.S. broadband households and found 37% of tho...

Video discovery frustrates consumers; TVE still unknown to most

TV Everywhere, which is now available to more than 90% of pay-TV households in North America, according to Parks Associates, remains a relative unknown among subscribers. More than half (52.2%)...