Register

I agree with the Privacy Policy

TechNewsWorld

New Jawbone Fitness Trackers Stretch High and Low

November 05, 2014

Regardless of the platform, selling fitness trackers to consumers requires not only highlighting key technological features, "but also using carefully crafted marketing messages to motivate consumers, awaken their needs and deliver on promises," said Harry Wang, director of health and mobile product research at Parks Associates.

"A long-term success depends on user experience and user appreciation of the positive changes that technology can bring to them," Wang told TechNewsWorld.

From the article "New Jawbone Fitness Trackers Stretch High and Low" by Katherine Noyes.

Previously In The News

Apple Doesn't Need No Stinking Streaming Media Stick!

In the first three quarters of 2014, the Google Chromecast and Amazon Fire TV made stunning gains in sales activity versus the market-leading Roku and the No. 2 device from 2012 and 2013, the Apple...

Sony Banks On Life Space UX to Regain Faded Glory

Sony's vision of the borderless entertainment environment won't be for everyone -- at least not initially. "There is a group of consumers we call digital natives -- they're the youngest consume...

Devialet Wants You to Experience an Emotional Sound Implosion

It's often the high price point of hi-fi music equipment and services that make the offerings poor value propositions for many consumers. The problem with hi-fi audio and video hardware and ser...

Qplay Puts a Personal Spin on Internet TV

Qplay's interface and social features "should be appealing" to users, Brett Sappington, director of research for Parks Associates, told TechNewsWorld. The key, however, is always content, he ad...

1
2
3
4
5
6
7
8
›