Register

I agree with the Privacy Policy

TechNewsWorld

New Jawbone Fitness Trackers Stretch High and Low

November 05, 2014

Regardless of the platform, selling fitness trackers to consumers requires not only highlighting key technological features, "but also using carefully crafted marketing messages to motivate consumers, awaken their needs and deliver on promises," said Harry Wang, director of health and mobile product research at Parks Associates.

"A long-term success depends on user experience and user appreciation of the positive changes that technology can bring to them," Wang told TechNewsWorld.

From the article "New Jawbone Fitness Trackers Stretch High and Low" by Katherine Noyes.

Previously In The News

Appeasing Consumers' Insatiable Appetite for Online Video

Consumer hunger for digital content appears insatiable, based on the strong growth in online video subscription services such as Netflix, Hulu Plus and Amazon Prime Instant Video. Thirty-seven perc...

Samsung's OLED TV: The Couple That Plays Together Stays Together

Competition heated up in the OLED TV market Tuesday as Samsung announced it was shipping its first production model using the technology and that it would sell for US$8,999. That price will cho...

Apple Flexes Muscles in Health Field

That's possibly because Google "was burned by its Google Health venture several years ago," Parks' Wang suggested. Samsung is also in the race, having launched the SAMI platform and S Health ap...

Qplay Puts a Personal Spin on Internet TV

Qplay's interface and social features "should be appealing" to users, Brett Sappington, director of research for Parks Associates, told TechNewsWorld. The key, however, is always content, he ad...

‹
1
2
3
4
5
6
7
8
›