Parks Associates’ white paper addresses role of false alarms in undermining consumer trust and examines new standard and solutions designed to resolve these challenges
Parks Associates, a leading market research and consulting firm specializing in consumer technology products and services, has released a groundbreaking new white paper, in collaboration with Ubiety Technologies, that examines a significant problem facing the security industry - false alarms - including the costs and potential solutions. Parks Associates research finds 62% of security system owners experienced a false alarm in the past year, with the majority caused by user error, but the prevalence of these false alarms undermines consumer confidence and increases costs for all involved parties.
The white paper, "Solving False Alarms: Bringing New Context for Monitoring," also analyzes the impact of the new Alarm Validation Standard introduced by The Monitoring Association (TMA-AVS-01). The paper highlights the impact of false alarms on public safety, with emergency responders often diverted from genuine security events to respond to false alarms, and the provisions in the TMA-AVS-01 designed to reduce false alarms while still ensuring proper responses for actual emergencies.
"The TMA-AVS-01 standard aims to reduce the number of false alarms by providing more context and information for a more effective response," said Jennifer Kent, VP, Research, Parks Associates. "Ultimately, the adoption and implementation of this new standard enable a standardized approach to validating and reducing false alarms."
The security market has experienced rapid growth, driven by new technologies, but research shows false alarms undermine consumer confidence, increase costs for security companies and owners, and jeopardize future sales for security systems, devices, and monitoring services.
“TMA-AVS-01 represents the most significant shift in the alarm industry in decades. Alarm response is transitioning from binary, blind alerts that offer very little context to homeowners and monitoring providers, to technology-enabled alerts that provide situational awareness and actionable intelligence,” said Keith Puckett, Founder & CEO of Ubiety Technologies. “Ubiety joined The Monitoring Association to learn from industry experts and be part of the implementation of AVS-01.”
Ubiety is a research partner at this week’s CONNECTIONS™: The Premier Connected Home Conference, May 23-25 at the Omni Frisco Hotel in Frisco, Texas. Keith Puckett of Ubiety is participating on the session “Selling Peace of Mind: Safety and Security” on May 25 at 1:15 pm CT.
“Ubiety is grateful to partner with Parks Associates to bring focus on this transformational opportunity to help improve security responses for everyone,” Puckett said. “Parks Associates is the voice in the industry ushering in change, to both understand and unlock innovation and value in the market. Parks Associates uniquely understands that this shift will help everyone from security companies, to monitoring centers and homeowners.”
About Parks Associates
Parks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates provides business intelligence and research services through its proprietary methodologies developed over decades, including quarterly surveys of 10,000 internet households.
The company's expertise crosses many industries: home security and smart home, streaming video, broadband and pay-TV services, digital media and platforms, gaming, Wi-Fi and home networks, connected health, support, consumer electronics, home control systems, energy management, and tech solutions for the multi-dwelling (MDU), small-to-medium business (SMB), and commercial building markets.
Each year, Parks Associates brings thousands of leaders together for its webinars and annual events. The firm hosts the annual executive research and strategy conferences CONNECTIONS™, Connected Health Summit, Smart Energy Summit, Smart Spaces, and Future of Video. https://www.parksassociates.com
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