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Understanding Consumer Demand for Home-based Charging Solutions is Crucial

As the adoption of electric vehicles continues to grow, understanding consumer needs and priorities for home-based charging solutions is crucial. Future developments in the EV industry will be based on demand, and utilities will need to support a massive shift in home energy consumption.

This just published study EV Charging at Home: User Demand and Preferences investigates consumers’ charging location and equipment preferences, charging behavior and frequency, user experience, affordability, and space and future expansion considerations. It also investigates opportunities to coordinate the EV charging load with a smarter whole-home energy management approach.

Key questions addressed:

  1. What are EV adoption trends and who are EV owners and intenders?

  2. What EV equipment are owners using at home and how did they acquire the equipment?

  3. What are households home charging patterns and preferences and what are consumer perceptions about home energy consumption and home energy management?

  4. What other energy management products do EV owner use, and what is the demand for coordinating energy loads (thermostats, solar, battery storage, smart electric panels, HVAC, hot water heaters, appliances, etc.)

  5. Do EV owners participate in special utility rate plans and demand response programs?

  6. What is the demand for bi-directional charging and using an EV battery as a home energy source?

For more information, visit Parks Associates website or contact

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