Register

I agree with the Privacy Policy

Rapid TV News

Three out of seven key segments dominate multiscreen video

June 27, 2014

Despite the diffuse nature of multiscreen devices, just three types of consumers — travellers, avid viewers and multiscreeners — watch the most mobile video content according to research from Parks Associates.

In its 360 View: Entertainment Services in US Broadband Households survey of 10,000 US broadband households in the first quarter of 2014, these three segments average nine hours of viewing per week on a smartphone or tablet compared with less than 15 minutes per week for the remaining four segments. The average among all US broadband households is 2.9 hours per week, and the travellers, avid viewers and multiscreeners groups represent less than one-third of all homes.

These three segments also have high percentages of younger consumers, with roughly half from each segment aged 18-34, but there are notable differences among them, especially in pay-TV subscriptions.

From the article "Three out of seven key segments dominate multiscreen video."

Previously In The News

Seagate launches personalised Roku channel

"Streaming of entertainment content continues to grow – two-thirds of US broadband households currently connect a CE device to their TV sets – meaning that consumers have a wide variety of viewing...

More than 25% of US homes to have streaming player by 2015

The likes of Roku, Apple and increasingly Amazon Fire TV are driving rapid expansion of streaming media players in US households according to research from Parks Associates. Indeed The Evolving...

Interest in Chromecast 'wanes'

Enthusiasm for the Google Chromecast streaming video dongle appears to be waning, analyst Parks Associates has noted in a first quarter 2014 consumer survey. Even though ownership of the $35 pr...

Young viewers key in driving OTT market

A report from Parks Associates has revealed the full extent to which younger viewers are driving the uptake of over-the-top (OTT) services, in particular over multiple devices. The analyst's Tr...

‹
1
2
...
11
12
13
14
15
16
17
18
19
20
›