International research firm Parks Associates and mPortal today highlighted new research on connected devices in the whitepaper "Enabling Connected Media Experiences: Mastering Video Delivery, User Engagement, and Monetization Strategies," during The Cable Show in Washington, D.C., June 10-12.
This industry whitepaper addresses the impact of connected device ownership on consumer video-viewing experiences and analyzes the monetization strategies created by emerging second-screen activities and consumer interaction with digital media. Parks Associates reports the number of U.S. tablet users will increase by 61% from 2013 to 2014.
Tablet adoption, now close to 50% of all U.S. broadband households, increases demand for mobile video and content services. Parks Associates research finds 44% of tablet owners increased their video usage on the device over the past year. Content owners and service providers have the dual challenges of managing video delivery and discovery on multiple platforms while also improving consumer engagement.
