Enabling Connected Media Experiences: Mastering Video Delivery, User Engagement, and Monetization Strategies

This whitepaper, sponsored by mPortal, assesses the impact of connected device ownership and digital media use on cross-platform video delivery, discovery, and monetization strategies.

Key topics include the hyperconnected consumer, adoption of mobile and connected CE, time spent watching video by platform, second-screen activities, challenges in capturing consumer attention, and strategies to deliver quality user experiences.

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