The Small Medium Business market has extensive revenue opportunities for service providers and resellers who understand its unique challenges and entry barriers. Maximizing SMB Channel Opportunities business service provides critical information for those serving or planning to enter the SMB market.
Small-to-medium businesses, those with 5 to 500 PC workers, are the engines of the business economy but often exceed their internal abilities to support their hardware and services. The SMB market has extensive revenue opportunities for service providers and resellers who understand its unique challenges and entry barriers. The 2012 Maximizing SMB Channel Opportunities business service provides critical information for those serving or planning to enter this market.
This research service determines key buying factors for North American SMBs in the role or title of the decision maker(s) who selects the business services and products, satisfaction with current providers & likelihood of switching, the marketing and informational sources most valued by the decision maker, the most critical problems facing the SMB decision maker and the greatest unmet needs, the preferred type of provider for support & ancillary services, and segmentation of decision-making behavior by size and type of entity.
