The market for Internet-connectable device sales over the next five years has a strong international focus. Penetration of pay-TV services is low in certain European markets relative to the U.S., and with the broadcast television community showing strong interest in supporting technologies for interactive television, connected TV devices will become de facto set-top boxes in many of these countries.
The increasing presence of these devices in the home will grow demand for multiplatform access to premium and usergenerated video as well as streaming music, online photos,
social networking, personalized information, and games. It will also heighten the need for tech support options, from backup to troubleshooting break/fix. This project uncovers the consumer need and expectations in these areas and connects these data with successful market strategies.
Connected Consumer in Europe: Products, Services, and Support surveys broadband households in France, the U.K., Germany, Italy, and Spain to determine attitudes, current ownership and subscription rates, and purchase intentions for all major product and service categories in the connected lifestyle. For more information, click here.
