Ted May, SVP of Strategy and Business Affairs at Syncor, provides the following answer to this industry question: "What do you think is the most challenging issue for your company as it relates to the connected home?"

I think the biggest challenge is the different states of readiness operators or content providers are in to embrace what it means to "own the customer or home" in this highly fragmented ecosystem. We need to make the leap from simple line extensions of current businesses to more expansive strategies to retain the incumbent position as the fully integrated service provider to the home and family. The conceptual leap begins with understanding how content relates not just to entertainment but to "things" as well, and how "things" relate to all relevant/related content experiences.

Ted May will be speaking at the 2014 CONNECTIONS Conference as part of the session "Cracking the Window: New Trends in Content Rights" on May 14 at 2:30 PM. Other speakers on this panel include Discovery Digital Networks, Irdeto, Rdio, and thePlatform.

For more information on CONNECTIONS, May 13-15, visit www.connectionsus.com.