Peter Gerstberger, Director/DMM, New Business Development at Staples, answers this industry question: "What do you think is the most challenging issue for your company as it relates to the connected home?"
We feel that awareness is the largest issue impeding mainstream adoption, specifically in regards to the added value that connected home/connected office can provide to both our consumer and small business customers. Our focus is on more than selling hardware; our mission is to educate consumers as to how Staples Connect can provide peace of mind, cost savings and efficiencies to our users everyday lives, be it in the home or at the office.
Peter Gerstberger is participating at the 2014 CONNECTIONS Conference as part of the panel "Winning Business Models for the Connected Home" on Thursday, May 15 at 10:45 AM. Other speakers on this panel include Affinegy, EnergyHub, and Zonoff.
