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37% of U.S. broadband households are highly familiar with backup generators

Speakers for the ninth-annual Smart Energy Summit include Austin Energy, Carrier, DTE, Mercedes-Benz, Nest, and many more

New energy researchannounced today by Parks Associates reveals 37% of U.S. broadband households are highly familiar with backup generators and 50% consider these energy products to be highly valuable. The IoT research firm also notes that approximately one-third or more of U.S. broadband households see strong value in energy products such as solar heating panels, solar PV panels, and battery storage.

Parks Associates will present smart energy research and lead discussions on utility strategies to leverage consumer interest in these solutions at the ninth-annual Smart Energy Summit: Engaging the Consumer, February 19-21, at the Omni Austin Downtown in Austin, Texas. The event features interactive expert panel discussions on new revenue opportunities in energy monitoring and energy management and the keynote “Partnerships in Distributed Energy,” a joint presentation from Bryan Christiansen, COO, Vivint Solar, and  Colleen Jansen, CMO, ChargePoint.

Familiarity and Perceived Value of Energy Products | Parks Associates

“Consumer perception of the value of distributed energy resources such as rooftop PV and battery storage is high, indicating a strong potential for growth as familiarity increases and products become more affordable,” said Tom Kerber, Director, IoT Strategy, Parks Associates.

“In order to meet consumers’ evolving clean energy needs, we must empower them to build their own clean-energy ecosystems at home,” said Bryan Christiansen, COO, Vivint Solar. “Providing consumers with best-in-breed solutions around electric vehicle charging, energy generation, storage and consumption gives them greater control over energy usage than ever before. By unlocking the ability to bring together these technologies under one roof, transitioning to an end-to-end green home has never been easier.”

Smart Energy Summit features two key sessions focused on new opportunities for energy providers in home energy management and beyond.

Speakers for “Energy Monitoring and Management: New Revenue Opportunities”:

  • Amena Ali, CRO, Whisker Labs
  • Sebastian Hassell, Director, Strategic Partnerships, Neurio Technology
  • Joel Miller, Principal Supervisor, DTE
  • Erik Norwood, Founder & CEO, CURB
  • Gerry O'Brien, COO, Blue Line Innovations


Speakers for “Wholesale Market Opportunities”:


  • Robbie Berglund, Business Unit Executive, The Weather Company, an IBM Business
  • Bob King, CEO, Good Company Associates
  • Peter Klauer, Senior Advisor, Smart Grid Technology, California ISO
  • Greg Sorenson, PE, CIA, Supervisor, Market Power and Mitigation, Southwest Power Pool (SPP)
  • Paul Wattles, Sr. Analyst, Market Design & Development, ERCOT


Conference sponsors include Tendril, Rapid Response, Grid4C, Affinegy,, Austin Energy, Bidgely, Carrier, Innotrail, People Power, Powerley, Trusource Labs, The Weather Company, Whisker Labs, and the Z-Wave Alliance.


Conference supporters include ACEEE,, Antenna, B2 Group, Best SEOs, Best Web Design Agencies, CIOReview, Conference Guru, Crowd Reviews, Green Button Alliance,, HomeGrid Forum, Hometoys, Innovation & Tech Today, ISE Magazine, Internet of Things Consortium, KNXtoday, LonMark International, Market Publishers, oneM2M, OpenADR Alliance, Open Connectivity Foundation, PLMA, Predicting our Future, Smart Grid Today, Telco Professionals, TREIA, Utility Dive, Visibility Magazine, and Wi-Fi Alliance.

Parks Associatesis accepting press pass requests for Smart Energy Summit: Engaging the Consumer More information about the Smart Energy Summit is available at To speak with an analyst or request specific research data, contact Julia Homier at Julia.homier@parksassociates.comor 972-996-0214.

About Smart Energy Summit

Parks Associates’ 15th annual Smart Energy Summit: Engaging the Consumer is co-located with DISTRIBUTECH 2024 on February 27-28 at the Orange County Convention Center in Orlando, Florida.  Smart Energy Summit addresses energy and renewables technology trends in the residential and small-to-medium business markets.

Industry players join expert panels and networking sessions to address the expansion and monetization of energy management and other energy-focused offerings through consumer engagement, new business models, unique partnerships, and innovative technologies.

The conference also features 2024 virtual sessions January 23, July 23, and October 10. Follow the event on Twitter/X at @SmartEnergySmt and #SmartEnergy24. For information on speaking, sponsoring, or attending Smart Energy Summit, visit