Written by Kurt Scherf, Vice President and Principal Analyst, Parks Associates,
Compelling blog from the folks at Rovi (http://prblog.rovicorp.com/blog/?p=134). In there, they argue that although some companies want to bring the Internet to smart TVs, they are not following that path. Instead, using trials such as the Smart TV Field trial (with partners such as Carnival and BrightLine), they are determining whether some original ad formats will define the way in which brands engage consumers, especially in a connected TV experience.
So, CONNECTIONS community ... is this new world one in which we'll measure a product's worth by the number of widgets or apps, or by the way in which connected products enhance today's experiences, such as television viewing?
By the way, Rovi, your blog says that consumers will purchase 540 million Web-connected devices by 2014. Parks Associates own prediction is for Web-connected consumer electronics will grow in sales from 445 million in 2011 to more than 950 million by year-end 2015.
