23% of smart speaker owners and 21% of smart display owners use their device to listen to podcasts
Parks Associates today announced the launch of its new podcast, The Connected Consumer, with recent episodes focused on the company’s history, the new industry initiative Matter, and AI and personalized healthcare. The weekly podcast features Parks Associates’ latest data and market insights from the analyst team, along with industry leaders bringing new and innovative products to market. The podcast’s introduction comes at an optimal time, as new patterns of smart home adoption, video, music, and news consumption, and marketing for both consumers and businesses have emerged throughout the current COVID-19 health crisis.
The podcast features an inside look at the latest industry trends focused on the connected consumer, home automation and security, energy management, connected health and independent living, and digital content and video services.
“We are excited to launch The Connected Consumer podcast and feature new trends and market innovations that are relevant to our research areas,” said Mindi Sue Sternblitz-Rubenstein, Vice President, Marketing, Parks Associates. “Podcasts are so popular, and it’s exciting to have another way to learn from others and talk about technology trends.”
The Connected Consumer further expands the analyst firm’s reach to a wide audience of business leaders, stakeholders, and industry players in the consumer technology space looking to leverage data-driven market insights for strategic decision-making.
“Parks Associates has decades of industry expertise and tracking data, and the podcast format is ideal in connecting with our clients and sharing this unique perspective, including implications for this moment in the industry,” said Rosimely Ulpino, Marketing and Media Relations, Parks Associates. “Each episode brings a new voice to topics important to the growth and expansion of the connected home.”
“We're always looking for new ways to share the great smart home research knowledge we have and we love interacting with industry experts—podcasting is a great way to do both,” said Chris White, Senior Analyst, Parks Associates. “Considering nearly all broadband households own either a smartphone or laptop, and about half own smart speakers, we believe this medium can reach the industry players who need our information and will be engaged with our content.”
Visit The Connected Consumer to listen to these podcast episodes:
- The Evolution of Parks Associates
Featuring Elizabeth Parks, President, Parks Associates
- A Unified Smart Product Connectivity Protocol
Featuring Chris White, podcast host and Senior Analyst, Parks Associates
- AI and Personalization in Medicine
Featuring Kristen Hanich, Senior Analyst, Parks Associates, and executives from Ada Health, Optum, Nuance Communications, Valencell, JVION, and Biofourmis
The Connected Consumer podcast is available on multiple podcast platforms, including Apple, Spotify, Pandora, and Audible. To request data or an interview, contact Rosey Ulpino at rosey@parksassociates.com, 972.996.0233.
About Parks Associates
Parks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates provides business intelligence and research services through its proprietary methodologies developed over decades, including quarterly surveys of 10,000 internet households.
The company's expertise crosses many industries: home security and smart home, streaming video, broadband and pay-TV services, digital media and platforms, gaming, Wi-Fi and home networks, connected health, support, consumer electronics, home control systems, energy management, and tech solutions for the multi-dwelling (MDU), small-to-medium business (SMB), and commercial building markets.
Each year, Parks Associates brings thousands of leaders together for its webinars and annual events. The firm hosts the annual executive research and strategy conferences CONNECTIONS™, Connected Health Summit, Smart Energy Summit, Smart Spaces, and Future of Video. https://www.parksassociates.com
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