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67% of technology executives report virtual events are not as valuable as in-person events but expect hybrid virtual and in-person format in the future

Industry webinar explores the evolution of B2B marketing and impact of COVID-19 on business 

New industry survey data from Parks Associates reveals 91% of business executives in the connected home space are ready and willing to travel for in-person conferences and meetings, once their company or organization allows travel. The research firm is presenting the survey results during “Transforming B2B Marketing – Expanding Your Reach,” an industry webinar on July 15 at 1 pm CT US (2:00 pm ET).

The webinar highlights changes in the marketing and sales process, including the impact of virtual events. The firm’s survey also reports that 67% of executives feel virtual events are not as valuable as in-person events and 79% think the best format in future is both in-person and virtual.

“B2B marketing has changed dramatically in the past 18 months, forcing companies to look at all marketing activities including the role of virtual and in-person events,” said Mindi Sue Sternblitz-Rubenstein, Vice President, Marketing, Parks Associates. “We look forward to this conversation and discussing the impact of digital marketing activities for lead generation, brand visibility, and the selling process.”

In this virtual webinar, PR and communications leaders provide insights on how to increase your digital presence and capture the attention of a variety of audiences through executive conferences and tradeshows, public relations and media outreach, and content marketing services. Webinar speakers:

  • Bob Gold, Principal, Bob Gold & Associates
  • Kimberly Lancaster, President and Founder, Caster Communications
  • Elizabeth Parks, President, Parks Associates
  • Mindi Sue Sternblitz-Rubenstein, Vice President, Marketing, Parks Associates
  • Rhonda Wunderlin, SVP of Performance Marketing, Questex

“We’ve learned a lot about capturing and keeping attention over the past year, and as we tread lightly back to in-person events, hybrid approaches to marketing will stretch resources for many companies. I look forward to the discussion,” said Kimberly Lancaster, President and Founder, Caster Communications.

“Americans are on the move, post COVID quarantine. The new norm is a new home, new job, new life. Staying relevant, connecting and having a message that resonates must traverse the conference and hybrid experience, now more than ever,” said Bob Gold, Founder & President of Bob Gold & Associates.

For more information and to register, visit To request data or an interview, contact Rosey Ulpino at, 972.996.0233.

About Parks Associates

Parks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates provides business intelligence and research services through its proprietary methodologies developed over decades, including quarterly surveys of 10,000 internet households.

The company's expertise crosses many industries: home security and smart home, streaming video, broadband and pay-TV services, digital media and platforms, gaming, Wi-Fi and home networks, connected health, support, consumer electronics, home control systems, energy management, and tech solutions for the multi-dwelling (MDU), small-to-medium business (SMB), and commercial building markets.

Each year, Parks Associates brings thousands of leaders together for its webinars and annual events. The firm hosts the annual executive research and strategy conferences CONNECTIONS™, Connected Health Summit, Smart Energy Summit, Smart Spaces, and Future of Video.

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