Transforming B2B Marketing – Expanding Your Reach

Thursday, July 15, 2021 | 1:00 P.M. CT (2:00 P.M. ET)

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Join Parks Associates and industry marketing strategists as we consider the evolution of B2B marketing in a post-pandemic world. This webinar shares data from Parks Associates’ recent industry survey regarding virtual vs. in-person events and includes highlights of industry feedback regarding B2B events. In addition, speakers highlight content marketing strategies and how to leverage research to help make product announcements, increase brand awareness, and connect with key industry leaders and influencers.

This virtual session features PR and communications leaders providing insights on how to increase your digital presence and capture the attention of a variety of audiences through executive conferences and tradeshows, media outreach, and content marketing services.


Bob Gold Bob Gold, Principal, Bob Gold & Associates

A recent survivor of COVID that required 24 days of hospitalization, Bob’s new mission is to help others.

Bob Gold founded and manages Bob Gold & Associates, one of the premiere independent integrated communications public relations agencies in the country.? The agency specialty is being experts at the nexus where video content meets technology and distribution. In 2019 Public Relations Society (PRSA) Los Angeles named him Communications Professional of the Year.

During his more than 30 years in public relations and marketing, Bob Gold has helped launch more than a dozen companies, re-branded many others, and created successful campaigns for numerous start-ups and Fortune 500 brands. He has also helped raise millions of dollars for charities, taught hundreds of students and helped further strategic business plans for numerous businesses and associations.

Gold is the author of the popular children’s picture book, The Shiny Penny, and a collection of poems, Words to Lift By. Gold holds many honors including being inducted into the Cable TV Pioneers along with Comcast’s Brian Roberts, CNN’s Ted Turner and other notables.

He holds a master's degree in Communications Management from the Annenberg School of Communications at the University of Southern California, where he also sits on the Alumni Board of Directors and serves as an Advisor to Walden Family Services, dedicated to helping transition foster care youth throughout Southern California.

Kimberly Lancaster Kimberly Lancaster, President and Founder, Caster Communications
Twitter ID: @newscaster

Kimberly Lancaster is the president and founder of Caster Communications, an award-winning consumer and emerging tech PR, social media, and consulting firm that specializes in helping smart home, specialty audio and video, digital health and technology clients expand their global reach. Priding herself on Caster’s stellar reputation, expanding client base and impressive accomplishments, Kim’s work ethic, dedication and enthusiasm for this business are core values she instills in the stellar Caster team every day. 
Over the nearly three decades, Kim has cultivated an esteemed background in public relations and has worked on everything from start-ups to Fortune 500 companies to the path in-between, including taking major accounts from start-up to NASDAQ. Kim is a member of the WBENC, PRSA, CEA and CEDIA. Kim is an esteemed speaker, presenter and certified instructor, and teaches courses on PR and social media for multiple organizations. Kim has been named a top social media influencer for #smarthome, #CEDIA and #InfoComm, and is a winner of the Alcott Award, PBN’s Women to Watch, 40 Under 40 (a while ago) and PRSA's Excellence Awards.
Available to all clients for strategy, crisis management and brainstorming, Kim manages a range of clients, from Crestron and Hunter Douglas to the Z-Wave Alliance and beyond. Kimberly earned her M.A. in Global Business Communications from Emerson College in Boston and received her B.A. from the University of Rhode Island. Follow her on Twitter at @newscaster.

Elizabeth Parks Elizabeth Parks, President & CMO, Parks Associates
Twitter ID: @elizparks

Elizabeth leads the marketing team and supports the research and operations teams. Elizabeth manages and directs the integrated strategic communications plan for Parks Associates, including advertising, public relations, and marketing campaigns for research and events hosted by Parks Associates. Elizabeth is the key organizer for all of Parks Associates' events, including CONNECTIONS™. She also supports Parks Associates' Business Development Team with prospective client searches, overall support, and maintenance of Parks Associates' databases.

Elizabeth joined Parks Associates on a full-time basis in 1998 after graduating from the University of Texas at Austin with a BA in psychology.

Mindi Sue Sternblitz-Rubenstein Mindi Sue Sternblitz-Rubenstein, Vice President, Marketing, Parks Associates

Mindi Sue plays a primary role in Parks Associates event management, including Parks Associates-hosted events and the outside events the company participates in. Mindi Sue is responsible for strategic planning and marketing of Parks Associates’ 6 hosted executive conferences. Mindi Sue is responsible for coordinating speaker relations activities for Parks Associates’ conferences and webcasts, including managing all proposals to speak, speaker communication, logistics, and coordination for national and international events and over fifty outside industry events that the Parks Associates analyst team participates in.

Mindi Sue oversees Parks Associates’ public relations efforts including social media, press outreach and event attendance, analyst relations, training, executive communication, and corporate events. As a tenured executive and company-wide leader, she continuously supports all divisions of the company with her enthusiasm and strives to improve company efficiency, creativity, and cohesiveness.

Prior to joining Parks Associates in early 2008, Mindi Sue worked with ad agencies, start-ups, consulting firms, retail stores, nonprofit organization, and real estate companies in designing profitable sales and creative marketing programs. Mindi Sue has an MBA from University of Texas at Dallas and a Bachelor of Business Administration in Management Information Systems from Texas A&M University.

Rhonda Wunderlin Rhonda Wunderlin, SVP of Performance Marketing, Questex

Rhonda Wunderlin is the Senior Vice President, Performance Marketing at Questex. Rhonda is responsible for building Questex’s seller and buyer experience from discovery through purchase and advocacy, connecting the dots to monetization. Rhonda works across marketing, sales and finance and leverages best practices, process and technology to achieve measurable and sustainable results. Rhonda has a proven track record of building highly effective teams and was honored as Modern Marketer of the Year by Oracle. She has also served as a board member of the American Marketing Association, KaiNexus Advisory Board, Software & Information Industry Association’s (SIIA), Intrado Customer Advisory Board and is a founding member of Omeda’s Executive Advisory Board.

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