Complimentary webcast explains how data and AI can be leveraged to improve customer engagement

Parks Associates announced it will co-host the webcast “Support Strategies for an IoT World” with SUTHERLAND today, Thursday, June 8, at 1 p.m. CT. The complimentary webcast will examine support strategies to leverage consumer data, analytics, and innovations such as artificial intelligence (AI) to create optimal and personalized user experiences (UX).

“The IoT creates innumerable business benefits, including long-term efficiencies in operations, customer support, product development, and marketing, but the consumer experience is key to driving adoption and evolution of IoT,” said Patrice Samuels, Senior Analyst, Parks Associates. “To realize these benefits, companies must provide high-level experiences that respond to user expectations and demands.”

The webcast features experts from Parks Associates and SUTHERLAND addressing how advanced analytics can help optimize business processes to ultimately drive improvements in product development and customer service. Webcast participants include:

  • Ted Kassiotis, Sr. Director, Solutions – Technology Vertical, Sutherland
  • Patrice Samuels, Senior Analyst, Parks Associates

 

Parks Associates research shows that the percentage of consumers reporting problems with smart home devices has increased over the past year. In 2017, 34% of U.S. broadband households with a smart home device experienced problems with that product. The leading problems reported by these owners are issues with connectivity and device performance.

 

The speakers will also address the following topics during the webcast:

  • Strategies to develop smarter products that meet consumer needs in a complex IoT environment
  • Ways to leverage advanced analytics to improve the customer experience throughout the lifetime of a connected product
  • Solutions that use data to drive personalized support experiences and lead to improved customer engagement and loyalty
  • The role of artificial intelligence and other advanced self-help technologies in reducing support costs without compromising customer experience

 

To register for “Support Strategies for an IoT World,” go to http://www.parksassociates.com/support-iot-2017. To schedule a meeting with an analyst or request specific research data, contact Holly Sprague at hsprague@gmail.com or 720-987-6614. 

 

About Parks Associates

Parks Associates helps companies identify new opportunities, refine strategy, and accelerate growth in connected technology markets through data-driven insights and industry expertise. With more than 40 years of experience, the firm delivers proprietary consumer and industry research, market forecasts, and strategic analysis that guide business decisions across personal, connected home, small business, and commercial technology ecosystems. Parks Associates supports clients in navigating evolving markets including AI, security, smart home, broadband, entertainment, energy, multifamily, smart buildings, and connected health.

The firm also fosters industry growth and collaboration by convening thousands of leaders each year through its flagship executive conferences, including CONNECTIONS™, Connected Health Summit, Smart Energy Summit, Smart Spaces, and Future of Video.  Learn more at https://www.parksassociates.com.

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