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Parks Associates hosts Rapid Response Monitoring, ADT, Johnson Controls, Brinks Home, and Ubiety for virtual roundtable addressing demands for technology to reduce false alarms and support police response

Roundtable highlights alarm fatigue in police departments and public safety and role of AVS-01 standard to decrease occurrences of false dispatch and alarms

Parks Associates has partnered with Ubiety Technologies to host the virtual session “New Era of Security: Scaling AVS-01 through Innovation & Leadership” on June 13 at 1:00 pm CT, featuring leaders from Rapid Response Monitoring, ADT, Johnson Controls, and Brinks Home

This virtual roundtable, hosted on LinkedIn Live, features Parks Associates research from interviews with law enforcement agencies and dispatchers about their response to security alarms and technologies and processes that can help streamline operations. A recent white paper from Parks Associates, “Next-Gen Professional Monitoring: Scaling Verification,” released in partnership with Ubiety, notes that fatigue from false alarms has caused many police departments to deprioritize home security alarms. For example, average response times to security alarms in the New Orleans police department increased by 186% from 2019 to 2022.

“The security industry has a false alarm problem, and it’s costing everyone – homeowners, law enforcement, and the industry itself,” said Keith Puckett, Co-Founder and CEO, Ubiety Technologies. “While innovative technologies are critical, we also desperately need an overhaul of the standards that define and regulate alarm systems. That’s where AVS-01 comes in. As an industry, we need to develop scalable and automated solutions to support the mass implementation of this new standard.”

Session speakers:

  • Morgan Hertel, VP, Technology & Innovation, Rapid Response Monitoring
  • Greg Mora, Executive Director, Johnson Controls
  • Veronica Moturi, SVP, Customer Experience, Brinks Home
  • Keith Puckett, Co-Founder and CEO, Ubiety Technologies
  • Don Young, EVP and Chief Operating Officer, ADT

Moderated by Jennifer Kent, Ph.D., Vice President, Research, Parks Associates, the live roundtable presents expert insights on the role of technology to provide swift, accurate responses in the security industry. The session will address how security players can implement new technologies, processes, partnerships, and marketing resources to put AVS-01 into action and educate law enforcement partners on the standard. 

“AVS-01 and the ability to prioritize alarms are critical topics to better understand,” Kent said. “As police resources are more and more strained, it is upon the industry to leverage all available technologies and embrace the AVS 01 standard. This incredible group of industry executives will highlight views on AVS-01 and the process for implementation.” 

Registration is open through LinkedIn Live. For more information or to request specific data, please contact Mindi Sue Sternblitz-Rubenstein at or 972-490-1113.

About Parks Associates

Parks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates provides business intelligence and research services through its proprietary methodologies developed over decades, including quarterly surveys of 10,000 internet households.

The company's expertise crosses many industries: home security and smart home, streaming video, broadband and pay-TV services, digital media and platforms, gaming, Wi-Fi and home networks, connected health, support, consumer electronics, home control systems, energy management, and tech solutions for the multi-dwelling (MDU), small-to-medium business (SMB), and commercial building markets.

Each year, Parks Associates brings thousands of leaders together for its webinars and annual events. The firm hosts the annual executive research and strategy conferences CONNECTIONS™, Connected Health Summit, Smart Energy Summit, Smart Spaces, and Future of Video.

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