Stuart Sikes, President, Parks Associates, is moderating the session, "TV Everywhere Update: What's Trending in Europe" on September 20, 10:30-11:30, at CTAM EuroSummit '13 in Barcelona.
According to Parks Associates research, over 70% of pay-TV subscribers in Western Europe are able to receive a TV Everywhere service from their current pay-TV provider. The firm estimates that by 2017, over 55% of broadband households in Western Europe will have a smart TV, creating even greater demand for online video services.
EuroSummit ’13 is a unique two-day gathering that includes informative keynotes, panels, engaging sessions, networking events, and creative awards. Highly interactive and fun, the conference focuses on Social TV, the Connected TV, competitive branding and customer care strategies, On Demand advertising, and a host of other key topics, technologies, product trends, and best practices in cable marketing.
