Prior to the 2014 CONNECTIONS Conference, Parks Associates has partnered with mPortal to produce a new, complimentary whitepaper on multiscreen video. Multiscreen Video: The New Imperative analyzes several key topics:
- Strategies to unify and extend multiscreen video services
- Importance of personalization and integration with social media
- Role of analytics in creating compelling user experiences
The whitepaper finds that over 40% of viewers ages 18-34 regularly search for show information on a tablet or smartphone while watching TV. Because smartphone and tablet ownership has reached critical mass and OTT services have changed forever the way consumers watch TV, multiscreen video engagement is now becoming the norm.
Learn how to develop a multiscreen video strategy by downloading this free whitepaper today.
For more information on Parks Associates' access and entertainment market research, or to talk to our team about a sponsored whitepaper, contact info@parksassociates.com.
