New industry research from Parks Associates shows app developers are targeting the smart TV platform as the next significant growth area as nearly 80% of smart-TV owners regularly use apps. App Development and Distribution Models details the app development process and monetization strategies for multiple platforms, including smartphones, tablets, smart TVs, and connected cars.
Smartphones have the highest penetration rate of app platforms at 60% of U.S. broadband households, but smart TV adoption will reach nearly 25% of all U.S. households in 2013. App developers are focusing on the smart TV platform for new apps, and TV manufacturers such as Samsung and LG already have their own app developer programs, which control app distribution and monetization.
Samsung launched a new line of smart TVs at CES 2013, including a smart screen featuring apps from Netflix, Twitter, YouTube, Fox, and Spotify. Panasonic showed a smart TV controlled by a tablet-based app.
