Alan Shaffer, Deputy General Manager at Lakeland Electric, responds to this industry question: "What do you think is the most challenging issue for your company as it relates to the residential energy management market?"
Designing rates that work for our customers and our utility and then communicating those options to our customers in a way that they can truly understand to make educated decisions.
Alan Shaffer is speaking at the Smart Energy Summit on Tuesday, February 18. He is part of the session "Moving Customers to Variable Pricing Programs." Other companies represented in this session include Genability and Opower.