Women's digital media habits outpaced men's in 2011, according to international research firm Parks Associates, which reports that women share more content online and download more movies and music than men. For example, women are 73% more likely than men to have watched a full-length TV show online in the past 30 days.
Parks Associates' Consumer Decision Process found women also have higher purchase intentions than men for almost all of the popular CE devices, with one-fifth of women surveyed planning to purchase a laptop or a smartphone. Once women own a CE product, their usage evolves from practical and social applications to include all categories of usage.
Women's gaming activity increased overall and especially after the purchase of a smartphone or tablet. Women are 40% more likely than men to play games on Facebook, and they have dramatically increased their activity on gaming consoles. They are the majority players on the Nintendo Wii, and nearly equal percentages of men and women own and play on Microsoft's Xbox 360 and Sony's PS3. In general, women prefer different games than man, showing a preference for asynchronous multiplayer games, where each gamer can play at her leisure.
