Written by Kurt Scherf, Vice President and Principal Analyst, Parks Associates
How plausible might it be that we get ads crammed down our throats from multiple angles - cable, smart TV, and local broadcast? I've got to think that brands and marketers will figure out a way to NOT do this, but there's enough talk about cable interactive ads (BlackArrow on our panel Wednesday afternoon), smart TV ads (talks from Rovi, Kantar Media, Yahoo!, and others), and what we know about the potential for local broadcasters to get into the interactive TV business (in Europe, with efforts such as YouView and HbbTV and via companies such as Syncbak in the States).
