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U.S. broadband households watch five hours of internet video per week on their TVs

New research from Parks Associates finds U.S. broadband households report watching an average of five hours of internet video on their television per week.The international research firm will present new connected entertainment consumer research and discuss implications for new content and business strategies during the workshop OTT Market Disruption & Capturing Audiences, December 10, ahead of the inaugural Future of Video: OTT, Pay TV, and Digital Media conference in Marina del Rey, California.

Total Average Video Consumption on a TV Set | Parks Associates

Speakers include:

  • Nii Addy, Head, Marketing, Philo
  • Renato Bonomini, VP, Technical Services, ContentWise
  • Scott Hancock, VP Marketing, Plex
  • Darren Lepke, Marketing Director, Verizon Digital Media Services
  • Jordan Mitchell, Video Producer, Senior Associate, Bateman Group
  • Nandhu Nandhakumar, SVP, Office of the CTO, LG Electronics / LG Technology Center of America
  • Colin Petrie-Norris, CEO, XUMO
  • Dan Reich, SVP, Multiplatform Product Strategy & Development, Viacom International
  • Andrew Runyon, VP, Client Partner, Merkle
  • Benjamin Vallat, VP, Business Development and Strategic Partnerships, Twitch
  • Ravi Viswanathan, Strategic Partnerships Lead of Telco and Video Distribution, Google
  • Mitch Weinraub, Director - Advanced Video Products, AirTV

“Remember how excited we once were to hear ‘there’s an app for that?’ What was great in that moment has turned into an avalanche of apps and services, overloading us with options for accessing the music, shows, movies, podcasts, and other media that matter most to us,” said Scott Hancock, VP, marketing, Plex. “Voice-activated products are increasing in popularity in large part because they help to quickly get to the content we want to enjoy at that moment in time. It’s our responsibility as an industry to continue to simplify the search, discovery, and playback experience in a consistent experience across all devices, voice-controlled or not.”

“Content will always be king, but equally as important in delivering quality OTT experiences is personalization,” said Darren Lepke, Marketing Director, Verizon Digital Media Services. “The providers who come out on top will be the ones who consider overall consumption, including personalized advertising experiences for each and every viewer.”

“As an industry, we’re embarking upon one of the most exciting and opportunistic times in the OTT and digital entertainment market,” said Colin Petrie-Norris, CEO, XUMO. “I’m delighted to participate in this flagship conference to contribute additional insights and best practices in the streaming media ecosystem.”

“Never has it been more challenging to capture the attention of a consumer, but never has there been more opportunity for SVOD, OTT, and linear pay-TV video services,” said Andrew Runyon, VP, Client Partner, Merkle. “These challenges demand a new solution. I look forward to discussing how technology, data, and creativity is changing our industry.”

“Understanding consumer needs is the key to success in today’s entertainment environment, and industry players should focus on solving consumer challenges, like switching between multiple devices and services, to stand out,” said Mitch Weinraub, director, advanced video products, AirTV. “TV should be easy, and our goal at AirTV is to solve the challenge of ‘just making it work’ by integrating consumers’ favorite content into a simple interface, so consumers can sit back and watch their content without frustration.”

OTT Market Disruption & Capturing Audiences, the pre-show workshop for Future of Video, will address the impact of disruption from digital distribution of content, how it will reshape video’s future, and how companies can best prepare.

Future of Video will provide insights on viewer behaviors and preferences and the challenges for the video industry in meeting the expectations of today’s connected consumers. Sessions will highlight in-depth consumer and industry research on OTT services, the value of content, technology innovations, and best strategies for building successful video services.

Sponsors for Future of Video include MediaKind, TiVo, Swrve, Hallmark Movies Now, Massive, Vudu, NAGRA, Premion, and Penthera.

About Future of Video: OTT, Pay TV, and Digital Media

Future of Video brings together senior leaders to share insights on new trends in the video and connected entertainment industries, with insights on consumer adoption, churn, and spending. The event provides insight into successful OTT strategy deployments, challenges for pay-TV providers, the role of connected CE in the growth of video viewing, new content formats, and the overall impact to the video market.