Parks Associates - Future of Video: OTT, Pay TV, and Digital Media

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Future of Video: December 9-11, 2019

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OTT Video Services: Purchasing and Perceived Value

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Webcast: Avoiding OTT’s Top 5 Mistakes

Parks Associates will host the 2019 Future of Video: OTT, Pay TV, and Digital Media on December 9-11.

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2019 Topics
2019 Advisory Board

2019 Topics

Market Evolution

The future role of broadcast TV
The path ahead for pay TV
The changing environment for content licensing
Growing success: TV networks and direct-to-consumer services
The impact of OTT’s original content wars
How the pay TV experience is evolving in an online world

Achieving Service Success

Winning back subscribers: Coping with churn in OTT
Opportunities and challenges for small OTT video services
Data and decision making in video services
Making money in ad-supported video services
Reaching consumers: Sales and marketing for video services
Offering kid-oriented video services and content

Technology and Devices

The impact of connected devices on the video experience
Connected devices as aggregation platforms
Evolutions in ad technology
New approaches to piracy and password sharing

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2019 Advisory Board

The Future of Video Advisory Board helps to design the event focus and agenda to address the evolution and nature of video services, including consumer engagement, business models, market strategies, and new technologies.

Mary Kay Evans, CMO, Verizon Digital Media Services

Tim Gibson, VP Video & Application Marketing, AT&T

Rob Gelick, EVP & GM, CBS Digital Entertainment, CBS Interactive

Thomas Hughes, EVP, Lionsgate

Larry Johnson, Global Director, Media & Entertainment, Oracle

Colleen Moraghan, Senior Vice President of Data Solutions, 605

Erick Opeka, President, Cinedigm Digital Networks

Jen Prenner, Director & Global Head of Marketing, Growth, & Engagement - Amazon Fire TV, Amazon

Dan Reich, SVP, Multiplatform Product Strategy & Development, Viacom International

Gary Schanman, SVP, Video Products, Charter

Matt Smith, Executive Director, Business Development & Strategy, Comcast Technology Solutions

Elana Sofko, COO, Chicken Soup for the Soul Entertainment