Consumer demand for new connected experiences is so strong many are taking a DIY approach, with 14% of U.S. broadband households using PC-to-TV connections to watch online video. Content and service providers have an inside track to this market as consumers demand premium content and ubiquitous access in and outside the home. Starz and Verizon are both significant players in this area, offering valuable insight to CONNECTIONS™ attendees.
John Penney, EVP, Strategy & Business Development, Starz, LLC, will deliver the keynote "Opportunities and Challenges For The Dream Factory: Creating High-Quality TV Content For Digital Consumers" at 9 a.m., June 29. Penney will discuss strategies to leverage demand for premium video to create new consumer experiences.
Eric Bruno, VP, Product Management, Verizon Telecom, will deliver the keynote "Consumer Ecosystem Innovation" at 9 a.m., June 30. Bruno will focus on the changing role of service providers within the connected home, including innovative digital consumer products Verizon is developing to connect with its customers.
