Digitalsmiths recently announced an enhancement to its Seamless Discovery platform that gives service providers, content providers and consumer electronics manufacturers new functionality for enhancing and monetizing video discovery experiences. The Business Rules Engine makes it easy for customers to strategically control the output of personalized search, recommendations and browsing results, enabling targeted promotions and up-selling and cross-selling of premium content and services.
The Seamless Discovery Business Rules Engine and Reporting Console can be leveraged to: write rules to strategically rank personalized recommendations, moving VOD and/or other premium content to the top as sponsored results; curate lists of assets to promote, or promote assets based on a countless variety of pre-defined and custom criteria; target promotions based on subscription level, geography, time of day/year, consumers’ viewing preferences, etc.; and analyze rule performance in real time within the Reporting Console.
Parks Associates would like to thank Digitalsmiths for participating in our Premier Sponsorship program. Premier Sponsors gain additional exposure on Parks Associates’ websites, newsletters, and blogs for Parks Associates, the Smart Energy Summit, and CONNECTIONS™ Industry Insights.
