Energy research from Parks Associates finds straightforward financial incentives are the best options for engaging consumers in energy-related programs. 360 View: Energy & American Broadband Households, featuring a 4Q 2013 survey, found nearly 60% of U.S. broadband households would participate in a demand-response (DR) program if offered an incentive of $5 per day for each day the thermostat is adjusted.
Parks Associates will host the 2014 Smart Energy Summit: Engaging the Consumer, an executive conference focused on energy management solutions, February 17-19, 2014, at the Four Seasons Hotel in Austin, Texas. The event brings together industry leaders and analysts to examine strategies that capture untapped consumer interest in energy services.
Creating clear, uncomplicated incentives is the best way to drive adoption of DR programs. A simple $5 incentive, with no qualifying statements regarding comfort or control, generated the best response in our recent survey, while 52% of U.S. broadband households responded to a discounted rate and 48% responded to TOU pricing.
