Amena Ali, CMO at WeatherBug Home by Earth Networks, answers questions about consumer engagement, industry challenges, and what’s driving the connected device market:
What is the most important next step to engage consumers in smart home solutions, connected entertainment services, and/or value-added services like tech support and connected health?
When it comes to engaging consumers in smart home solutions, we need to first consider their perspective. We need to explain why connected devices matter to win them over. We have to consider the value of our products and services. What will make it such that they can’t live without it? Consumers want to be more comfortable, safer, and better informed. It’s these tangible benefits that will make consumers want these products, and that ultimately will drive sales of smart home solutions.
What is the biggest driver for the connected consumer market?
The biggest driver for the connected consumer market involves the usability of connected services and integration into the consumers’ daily behavior. Connected services must be organic and fit seamlessly into consumers’ daily routines and lives.
Describe your vision for the smart home and entertainment markets in 2020.
Think about the way we engage with mobile phones today. They can be a distraction, but they can delight us and enhance our lives. Ultimately, they can help us live our lives more comfortably and efficiently by giving us vital information. As providers, our role is to harness valuable information and big weather data to give people the information they need to live better lives.
Amena Ali will be speaking on the panel “Internet of Things: Expanding Smart Devices” at CONNECTIONS™ Summit at CES in Las Vegas, NV, January 6, 2015. Other panel speakers include representatives from Amdocs, Arrayent, EcoFactor, Ericsson, and Greenwave Systems.
For more information on CONNECTIONS™ Summit speakers, sessions, or topics, visit http://www.parksassociates.com/events/connections-summit. Registration is still available!
